We were privileged to have a guest speaker in class who has utilized AR in marketing. He shared how interactive experiences can motivate consumers to respond positively by layering virtual images or videos over real world environments. By using a smartphone’s camera, GPS location, compass, AR app, and a browser, you can receive information (text and/or graphics) that is layered upon the image captured by the camera. This augments the real world environment.
Students who may be studying architectural history could contrast and compare the past and present conditions of a building or area with an AR app designed specifically for that purpose. Visiting a historical site is helpful, however, adding textual content and historical images could add to the learning experience. With imagination and creativity, a fulfilling learning experience can be delivered using AR. This is only the beginning of a new learning era!!
NMC Horizon Project Shortlist: 2012 Higher Education Edition. Retrieved from http://horizon.wiki.nmc.org/file/view/2012-Horizon.HE-Shortlist.pdf